Crowd of OneIn Someone Else’s Conspiracy: a book review of Crowd of One, a novel by Filip Severin

The epigraph to Crowd of One is taken from Edward Bernays, one of the least-known and most influential figures of the modern era: ‘Men are rarely aware of the real reasons which motivate their actions.’ Bernays pioneered what eventually became known as public relations (aka propaganda) by applying crowd psychology to control the ‘herd instincts’ of the ‘irrational masses’. What he termed the ‘crystallizing’ of public opinion rapidly evolved over the course of the twentieth century into the manufacturing of consent to the political and commercial imperatives of society’s managers and elites. Like it or not, we all live in Bernays’ world.

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